Identification: Created by Austin Cooper in 1924, he created these two posters as advertisements to bring people into lower London to use the subway system. His method for bringing people into the London Underground was to show the temperature in the underground and contrast it with the varying temperatures above.
Client: Commissioned by the London Government. These posters were to be used to solve a communications problem they had with getting riders on the underground railway system. Hiring Cooper to create these posters was their way to get more useful advertising through visual stimulation.
Intended Audience: The intended audience of these posters were the citizens of London. The intent was to get them to become riders of the London Underground by enticing them to get out of the cold or heat above ground. Once underground, the citizens could enjoy the contrasted temperature from above and ride the railway to their destination.
Core Message: The core message was simple in form and very effective I believe. The posters which were used to bring riders into the London Underground used geometric shapes as visual cues for changes in temperature from the above ground to below ground. Cubism being the movement in which this was inspired, Cooper effectively and visually conveys the benefits of using the London Underground instead of suffering through weather above. With the added text below "It Is warmer down below" or "It is cooler down below". The posters message are very effective with their intended design.