Wednesday, May 11, 2011

Creative Brief

Identification: Created by Katsushika Hokusai between 1830-1832. This woodcut print entitled South Wind, Clear Dawn is just one in the series of prints called Thirty-Six Views of Mount Fuji. It is also known by the name, Red Fuji.

Project: Just one in the series Thirty-Six Views of Mount Fuji. This print was designed to show Japan's cultural landmark in all of it's beauty and natural essence. When in series, this and the remaining prints "depict the external appearance of nature and symbolically interpret the vital energy forces found in the sea, wind, and clouds."

Client: There is no specific client of this print. It was not made for any one person or government. Instead, it is a piece created for the people. It was created to show the landscape and one of the peoples most cherished landmarks.

Intended Audience: The intended audience of this particular print was undoubtedly the people of Japan. The Japanese people have a deep spiritual and cultural connection with Mt. Fuji. It is a symbol of their ancient culture and it is considered one of their three "Holy Mountains".

Core Message: The core message of this print is to "capture the essence of the mountain, in this simple yet powerful vision".  To display the mountain in all its glory, surrounded by the natural world. It depicts what the early japan culture would see as the sun rises and the light hits the peak of the mountain.

Graphic Strategy:  Hokusai used rich distinct colors to show the different layers of the separation between the land , mountain and sky. The red shows the first signs of sunlight hitting the peak of the mountain, bathing it in a red glow while the base of the mountain and landscape surrounding it remains in shadows of night.  

Images by:
Also check: Megg's History of Graphic Design, Fourth Edition pg.193 (11-5) 

1 comment: